This comScore study (June 2007) discusses the rise in use of streaming video in the UK:
“The report shows that 80% of Internet users in the UK stream video, and that the average Briton initiated 80 streams in the month of April”
This study also stated that 76% of US users watched video online. This statement is backed up by a more recent survey (September 2007) by MacWorld:
“In July, almost 75 percent of U.S. Internet users watched videos online, up from 71.4 percent in March, according to comScore Networks.”
The second study is further discussed on Slashdot.
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